I’m David Panarelli, an UX Design Lead based in San Diego, CA.

I have experience in user research, product strategy, and interaction design, especially in eCommerce. I have also managed, mentored, and taught other designers.


I’m a fan of LeanUX methods and I play nice with Agile teams. I have ridden the startup rollercoaster a few times.

Here’s a rundown.


I recently restarted my blog from time to time… a little personal, a little professional.

This site

You probably noticed that this is just a WordPress template. I’m usually too busy designing other people’s stuff to worry about this one. Sorry.

don’t hate. iterate.